BitWhat?

I've noticed that a lot of the tech blogs I've been reading have titles that include creative uses of the word 'bit'. Ex. The Third Bit, BitWorking, Bitgistics, etc. Now, don't get me wrong, the authors and opinions presented are insightful, but how often does a python programmer, for example, worry about bits? Shouldn't these catchy names use higher level concepts, like "Objection", "DataDemon", or "Quine 'n Cheese". Bleh, just my opinion?